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Chicago Architecture Biennial — Ravee Deshpande
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Title | Chicago Architecture Biennial — Ravee Deshpande | ||||||||||||||||||||||||||||||||||||
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Internal links in - ravee.design
Internships — Ravee Deshpande
Writing — Ravee Deshpande
About — Ravee Deshpande
Chicago Architecture Biennial — Ravee Deshpande
Chicken Tax — Ravee Deshpande
Didactics — Ravee Deshpande
SITE Galleries — Ravee Deshpande
Tongues — Ravee Deshpande
Heritage Bikes — Ravee Deshpande
Posters — Ravee Deshpande
1267 — Ravee Deshpande
Ravee.design Spined HTML
Chicago Architecture Biennial — Ravee Deshpande Ravee Deshpande Experiences + Experimentation Work Internships WritingWell-nighRavee Deshpande Experiences + Experimentation Work Internships WritingWell-nighChicago Architecture Biennial IDENTITY SYSTEM2018—IDENTITY BRANDMARKETING COLLATERAL Chicago Architecture Bienniali. The ChallengeThe rencontre was to recreate a cohesive and dynamic identity for the Chicago Architecture Biennial. The purpose of the Chicago Architectural Biennial is to bring together architects from all over the world to participate and mart ideas. ii. ResearchThe current identity is a simple geometric diamond inspired by the lines and grid orientation of Chicago. While the lines in the identity can be used in variegated orientations and lengths, creating a dynamic identity, they moreover make for a very static looking two dimensional mark lacking in mobility. It does not thoroughly convey the primary purpose of the biennial, that is, to create dialogue well-nigh the built environment. I researched, in detail, well-nigh the biennial and how it functions, their mission, the events, lectures and workshops they host, its current identity and the collateral they produce. Initial mark explorations iii. The MarkThe final mark consists of a static typographic component and a variable graphic element that can be used in any lockup. The mark aims to highlight the Architecture Biennial as the epicenter of dialogue and mart of ideas well-nigh the built environment. The mark itself plays with depth and scale by using both three dimensional and unappetizing shapes. v. ProtoypesThe prototypes are specific to what the biennial needs, including utterance posters, identification badges, banners and various interaction based applications. All Chicago Architecture Biennial Chicken Tax Didactics SITE Galleries Tongues Heritage Bikes Posters 1267 Chicago Architecture Biennial Chicken Tax Didactics SITE Galleries Tongues Heritage Bikes Posters 1267